Swing: A Revolutionary 65 inch UHD TV by Vestel ID Team

Blending Technology and Furniture into a Timeless, Iconic Design

Driven by increasing consumer demands for larger display sizes and the need for mobility within the home, the Vestel ID Team has created Swing, a unique 65 inch UHD TV that fuses technology and furniture into an iconic design. This award-winning design is a testament to the team's ingenuity and their ability to overcome creative and technical challenges.

The Swing TV is a timeless design that suits every home environment, yet keeps its unique characteristic appearance. The main purpose of this TV concept is to bring a furniture taste in home environments. Integration of a shelf gives users an opportunity to place other TV accessories (Sound bar, TV box.) easily without bothering its surroundings. Thanks to the stand’s design solution, it can be packaged and shipped in larger amounts.

The TV itself is produced as a metal front cover and plastic back cover. The stand of the TV is constructed from aluminium extrusion profiles (powder coated). A tempered glass sheet is used as a shelf. The dimensions are 1561 x 505 x 1438 mm for the set, 1620 x 165 x 1006 mm for the TV box, and 1510 x 510 x 90 mm for the stand box.

The project started in May 2015 in Manisa, Turkey and was completed in January 2016. The team behind this innovative design includes Cemal Çağlar Bektaş, Mehmet Kaya, and Burak Emre Altınordu. The hardest part of this project was to develop a sleek design solution by using local production facilities and keeping it low priced in order to create a marketable design.

The Swing TV was awarded the Golden A' Digital and Electronic Device Design Award in 2016. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the Swing TV by Vestel ID Team is a perfect blend of technology and furniture, offering a unique, timeless design that caters to the evolving demands of consumers. Its innovative design, coupled with its award-winning status, makes it a standout product in the world of digital and electronic devices.


Project Details and Credits

Project Designers: Vestel ID Team
Image Credits: Vestel ID Team
Project Team Members: Cemal Çağlar Bektaş Mehmet Kaya Burak Emre Altınordu
Project Name: Swing
Project Client: Vestel ID Team


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